Apollo.io pricing is per seat. Third-party roundups in late 2026 list Basic at $49, Professional at $79 and Organization at $119 per user per month on annual billing, or $65, $99 and $149 billed monthly, with a free tier below them. A five-rep team on Professional pays about $4,740 a year billed annually, before extra credits. Apollo gives your reps data and a sequencer; Sdrs does the prospecting, outreach and booking for $49 to $499 a month.
How much does Apollo.io cost per month?
Apollo's own pricing page shows plan names and who each is for, but fetchers and some visitors see no dollar amounts, so the figures below come from third-party price roundups that agree with each other. Confirm them on apollo.io/pricing before you budget. Apollo says the free plan suits founders and very light usage, Basic suits individual sellers doing regular outbound with email sequencing, and Professional suits full-time reps who need higher credit limits, AI features and call recording.
| Plan | Per user, billed annually | Per user, billed monthly | Who it fits |
|---|---|---|---|
| Free | $0 | $0 | Founders testing lookups |
| Basic | $49 | $65 | One seller running sequences |
| Professional | $79 | $99 | Full-time reps |
| Organization | $119 | $149 | Teams, three-seat minimum |
Credit allowances per plan are reported differently by every roundup, so this article does not quote them. Ask for the exact allowance in writing, because credits decide how many contacts you can actually reach.
What does Apollo.io cost for a team in a year?
Seat pricing multiplies fast. These totals use the figures above and exclude add-on credits, dialer minutes and the time of whoever builds the lists and writes the sequences.
| Setup | Monthly billing | Annual billing |
|---|---|---|
| 1 rep on Basic | $780 | $588 |
| 3 reps on Professional | $3,564 | $2,844 |
| 5 reps on Professional | $5,940 | $4,740 |
| 5 reps on Organization | $8,940 | $7,140 |
The sticker price is the smaller part. A seat gives a rep a database and a sequencer. Someone still has to define the list, write the copy, watch deliverability, answer replies and book the call. If that person is an SDR, the loaded cost starts well above the software, as the cost of an SDR breakdown shows.
Do unused Apollo credits roll over?
No. Apollo states that unused credits expire at the end of each billing cycle and do not carry over, for both plan credits and purchased add-on credits. Add-on credits stay available until the end of the current period even if you downgrade. A quiet month still costs the full seat price.
Is Apollo.io month to month?
Monthly billing is month to month with cancellation anytime, at the higher per-seat price. Annual billing means paying for twelve months upfront at a discount. You can switch from monthly to annual at any time and payments already made are prorated toward the annual plan. Going from annual back to monthly means cancelling and waiting for the annual term to end, and mid-cycle downgrades on annual plans are not allowed. Plan changes take effect at the end of the billing cycle.
Apollo.io vs an AI SDR, what do you actually buy?
| Apollo.io | Sdrs AI SDR | |
|---|---|---|
| Price model | Per user, plus credits | Flat $49, $149 or $499 a month |
| Contact data | Included, limited by credits | Included in the list build |
| Who writes and sends outreach | Your rep | Sdrs drafts, you approve, it sends and follows up |
| Who books meetings | Your rep, after replies | Sdrs handles replies and offers times |
| Strengths | Large database, filters, calling, deep CRM sync | No headcount needed, flat cost |
| Commitment | Monthly or 12 months | Monthly, cancel anytime |
Apollo wins when you already employ reps who prospect all day and want a deep database with calling and CRM sync. It is a tool for people. Sdrs fits when you want the work done without hiring: describe the buyer, approve the messages and take the meetings. Teams that run outbound from several mailboxes also need one place to read the replies, and a shared inbox such as one view of every connected IMAP mailbox helps there.
Should you replace Apollo or add an AI SDR?
If your reps already use Apollo well, test Sdrs on one segment they do not cover, such as a new industry. If you have no reps yet, start with the plan that fits your volume instead of buying seats you cannot staff. The AI appointment setter page shows what is included, and the pricing page lists every plan.
What costs extra on top of Apollo.io seats?
Four things rarely appear in the headline price. First, credits: exports, email and phone lookups consume them, they expire every cycle, and more can be bought with the credit slider. Second, sending infrastructure: sequencing needs connected mailboxes, extra domains and a warm-up routine, and those come from other tools. Third, the three-seat minimum on Organization, which turns $119 into at least $357 a month before anyone sends an email. Fourth, labor. A rep who spends two hours a day building lists and checking bounces is not booking meetings during those hours.
None of this makes Apollo a poor product. It is a strong database for a team that has the people. It just means the useful number is cost per booked meeting, not cost per seat.
What is the cost per meeting with Apollo.io compared with an AI SDR?
Use your own numbers, because reply rates vary by industry and list quality. As an illustration only, suppose five reps on Professional (annual, $395 a month for seats) book 20 meetings a month between them. That is about $20 per meeting in software alone, plus their salaries, which is where the real cost sits. Suppose instead one founder runs Sdrs Pro at $499 a month and books 20 meetings. That is about $25 per meeting with no headcount. The comparison flips depending on whether the reps already exist and are paid for. If they are sunk cost, Apollo is cheap. If you would be hiring to use it, it is the most expensive line in the plan.
Who should pick Apollo.io and who should not?
Pick Apollo if you have at least two full-time sellers, you want one database for lookups and calling, and someone on the team owns list quality and deliverability. Skip it, or stay on the free tier, if you are a founder with no sales hire, an agency owner who needs a few meetings a week, or a contractor who sells local B2B services. In those cases the software has no operator, and the monthly seat price buys a database you will not have time to work. A flat-fee AI SDR or an outsourced SDR service comparison is the better first step.
Apollo.io pricing, common questions
How much is Apollo.io per month?
Reported seat prices are $49 (Basic), $79 (Professional) and $119 (Organization) per user on annual billing, and $65, $99 and $149 billed monthly. Verify on Apollo's pricing page.
Is there a free Apollo.io plan?
Yes, Apollo has a free tier for very light usage. It is a way to test lookups, not to run a campaign for a team.
What is a cheaper alternative to Apollo.io for outbound?
If you need the outreach done, not just the data, an AI SDR on a flat plan. Sdrs starts at $49 a month and covers lists, email sequences, follow-ups and booking. It does not include a human dialer, so it fits email-first outbound.
Can I cancel Apollo.io anytime?
Monthly plans, yes. Annual plans commit you for twelve months and cannot be downgraded mid-cycle.