Commercial Cleaning Leads and Commercial Cleaning Lead Generation That Books Janitorial Walkthroughs
Sdrs is an AI SDR that generates commercial cleaning leads for janitorial companies. Tell it which buildings you want to clean and where, and it finds the facility managers, office managers and property managers who sign cleaning contracts, writes the outreach, follows up by email and phone script, and puts the walkthrough on your calendar.
Plans from $49/month. Monthly billing, no per-appointment fees, cancel anytime.
Describe the buildings you want to clean
Estimated monthly reach: prospects
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The short answer
Commercial cleaning leads are businesses in your service area that are ready to review a new janitorial contract, and the most valuable version is a booked walkthrough with the person who signs. Janitorial appointment setting services sell those walkthroughs one at a time: Janitorial Leads Pro advertises exclusive appointments starting at $110 each (a limited time rate; it listed $150 in September 2026), and published cost guides put outsourced packages around $125 per appointment.
Sdrs runs the same outbound work as software. It builds a list of decision makers at offices, medical practices, schools, warehouses and dealerships near you, sends a short sequence that names their building type, and books the walkthrough on your calendar, from $49 a month (Starter) or $149 a month with phone numbers and call scripts (Plus). There is no per-appointment charge, so the tenth walkthrough in a month costs the same as the first.
$49
Starting price per month
$0
Extra cost per booked walkthrough
2,000
Leads per day with phone numbers on Plus
7
Steps per outreach sequence
Why commercial cleaning companies run out of contracts
Most janitorial companies do not lack capacity. They lack a steady flow of walkthroughs with the person who signs.
Commercial cleaning is a relationship business with long gaps between buying moments. A building signs a contract, keeps the same crew for two or three years, and only reviews vendors when service slips, the lease changes or a new office manager arrives. If you are not in front of that person at the moment they start looking, the account goes to whoever is.
The usual ways of finding those moments are expensive or random. Bid boards and shared lead marketplaces send the same request to five or ten cleaning companies at once, which turns every job into a price war. Door knocking and cold calling work, but only when the owner has time, and the owner is usually the one covering a sick cleaner at 10 p.m. Pay-per-appointment services fix the time problem but charge $125 to $300 or more for each walkthrough, whether or not the building ever signs.
What keeps a janitorial company growing is a short, predictable list: a few hundred local decision makers who hear from you every month, a clear reason to take a walkthrough now, and follow-up that happens even during a busy week. That is the part Sdrs automates. You still walk the building, write the bid and close the contract.
Commercial cleaning lead generation, handled end to end
One platform covers finding the people who sign janitorial contracts, contacting them in a way they respond to, and booking the walkthrough.
Decision makers, not front desks
Target by building type, headcount, city or radius and title: facility manager, office manager, operations director, practice administrator or property manager. Sdrs pulls verified work emails from its B2B database, and Plus adds phone numbers so your team can call the same list.
Your service area only
Janitorial work is local, so every campaign starts from the metro areas and suburbs your crews can actually reach. Leads outside your radius never enter the sequence, which keeps you from booking a walkthrough you cannot staff.
Research on every building
The AI prospect researcher reads company news, recent moves and expansion signals before writing. A message that mentions a new second location or a recent office move gets opened far more often than a generic cleaning pitch.
Outreach that sounds like an owner
Sequences of up to 7 steps offer something concrete, such as a free walkthrough and a written quote within 48 hours, or a backup crew if the current vendor misses a night. You approve every template before it sends and A/B test subject lines and offers.
Call scripts for phone follow-up
Facility managers still answer the phone. On Plus, the AI call script generator writes talking points for each prospect so whoever makes follow-up calls knows the building type, the likely pain point and the ask. Pro adds an AI voice agent for cold calls.
Walkthroughs on your calendar
Positive replies are detected automatically and answered with your booking link, so the walkthrough lands on the calendar without back and forth. Plus syncs every contact and meeting to HubSpot, Salesforce or Pipedrive if you run a CRM.
How janitorial lead generation works in Sdrs
Four steps from a blank account to booked walkthroughs. Most cleaning companies launch their first campaign the same day.
Pick your building types and radius
Start with the facilities you clean best and profitably, for example medical and dental offices within 20 miles, or multi-tenant office buildings downtown. One building type per campaign keeps the message specific.
Review the decision maker list
Sdrs returns matching businesses with the contact who handles facilities. Remove current clients, buildings you already bid on this year and anyone on your do-not-contact list.
Approve the outreach
The AI drafts a short sequence around your offer, your service area and your proof points, such as years in business, insurance and bonding, or the specialties you handle. Edit anything that does not sound like you, then launch.
Show up to the walkthrough
Replies are handled, interested prospects get your calendar link, and the walkthrough appears on your calendar with the building details. You measure, quote and close as you always have.
Which cleaning businesses use Sdrs for leads
The common thread is contract work sold to a business decision maker, where one signed building is worth thousands of dollars a year.
Owner-operated janitorial companies
A company with one to three crews needs a handful of new contracts a year to grow, not hundreds of leads. Starter keeps a few hundred local office and practice managers in a sequence every month for less than the price of a single pay-per-appointment walkthrough.
Growing regional cleaning companies
Once you have a supervisor structure, the bottleneck becomes sales. Plus adds phone numbers, call scripts and CRM sync so a salesperson or the owner can work a steady list of warm prospects across several metro areas.
Medical and specialty cleaning
Healthcare, dental, veterinary and lab cleaning pays more and requires trust. Campaigns aimed at practice administrators can lead with your training, OSHA bloodborne pathogen procedures and references from similar facilities.
Franchise owners
Franchisees of national janitorial brands often get a starting set of accounts and then must grow on their own. Sdrs gives each owner a local outbound engine without buying a second territory's worth of shared leads.
Post-construction and floor care specialists
Target general contractors, property managers and facility directors who need final cleans, strip and wax or carpet care on a schedule, and book the conversation before the next project starts.
Window, pressure washing and day porter services
Add-on services sell to the same facility managers. One sequence can introduce a specific service to buildings that already have a janitorial vendor but no one handling windows, exteriors or daytime restrooms.
Pay per appointment vs shared lead sites vs Sdrs
These are the three common ways to buy commercial cleaning leads. Figures come from the providers' own pages and published cost guides checked in September 2026. Pay-per-appointment services are the right call for some owners, particularly if you want someone else to make every call and you close most walkthroughs you attend.
| Pay-per-appointment service | Shared or inbound lead sites | Sdrs AI SDR | |
|---|---|---|---|
| Typical cost | From $110 per exclusive appointment (Janitorial Leads Pro); guides cite about $125 each in packages | About $55 per exclusive inbound lead (99calls NY page); shared leads cheaper but split among competitors | $49, $149 or $499 per month, no per-meeting fee |
| What you get | A set time with a decision maker at a building | A form fill or phone call from a business requesting quotes | A booked walkthrough or intro call from your own outreach |
| Who you compete with | Usually exclusive to you | Often several cleaning companies bidding the same job | Nobody, the prospect hears only from you |
| Contract | Packages of 10 to 50 appointments; some say no long-term contract | Pay per lead, usually no contract | Monthly, cancel anytime |
| Control over targeting | Choose demography and area; the agency writes the pitch | Whoever submits a request | You choose building type, radius, title and message |
| Cost as you scale | Rises with every appointment | Rises with every lead | Flat per plan |
| Best for | Owners who want zero prospecting work | Filling gaps quickly in a busy market | Owners who want a steady pipeline at a fixed monthly cost |
How much do commercial cleaning leads cost?
Commercial cleaning leads cost roughly $20 to $300 each depending on the channel and exclusivity. Shared marketplace leads sit at the low end, exclusive inbound leads run around $50 to $75, and booked walkthroughs from appointment setting services cost about $125 to $300 or more each.
Here is what the prices look like on the providers' own pages. Janitorial Leads Pro says exclusive appointments start at $110 (a limited time rate, down from $150 in September 2026) and sells packages of 10, 20, 30 and 50 appointments. Janitorial Pro Appointments sells the same four package sizes with pricing by phone and says it does not lock clients into long-term contracts. 99calls lists $54.99 per exclusive inbound lead on its New York commercial cleaning page, with no contract. Cost guides from marketing agencies cite outsourced packages such as 20 janitorial appointments for $2,500, about $125 each.
The math that matters is cost per signed contract. If you close one in four walkthroughs and pay $150 each, every new account costs you about $600 in lead fees before labor. With Sdrs the monthly plan is the whole cost, so a Plus subscription that books eight walkthroughs a month works out to under $20 per walkthrough. Results depend on your market, your offer and how quickly you follow up, so track your own numbers for the first 60 days.
How to get commercial cleaning leads
The fastest reliable way to get commercial cleaning leads is direct outreach to the facility decision makers in your service area, backed by a clear offer such as a free walkthrough and a written quote within 48 hours. Referrals and Google Business Profile reviews build trust, but outbound is the channel you control week to week.
In practice, that means four things. First, a tight list: 200 to 500 office managers, practice administrators and property managers within your radius, not every business in the state. Second, a reason to talk now, such as a missed night by their current vendor, a move, a new location or an upcoming lease renewal. Third, follow-up across at least five touches, because most replies come after the second or third message. Fourth, speed: answer every interested reply the same day with a booking link. Sdrs runs all four steps automatically and leaves the walkthrough and the bid to you.
Where can I get leads for my cleaning business?
You can get leads for a cleaning business from five main sources: referrals from current clients, local search and Google Business Profile, shared lead marketplaces, pay-per-appointment services, and your own outbound outreach. For commercial contracts, the last two produce meetings with the actual decision maker; the first three depend on the prospect finding you.
Each source has a role. Referrals close fastest but cannot be scaled on demand. Local search brings inbound requests but takes months of reviews and content to rank. Marketplaces deliver requests quickly but send them to several competitors. Appointment setters deliver exclusive walkthroughs at a per-meeting price. Outbound software like Sdrs gives you the same exclusive conversations at a flat monthly cost, and the list, the messages and the replies stay in your account.
What is the best way to get commercial cleaning leads?
The best way to get commercial cleaning leads is a mix of referrals for trust and consistent outbound outreach for volume, aimed at one or two building types you clean profitably. Focus beats reach: a sequence written for dental practice managers converts better than a generic message sent to every business in town.
Pick the segments where your crew already has references, for example medical offices, private schools or multi-tenant office buildings, and lead with proof from those buildings. Keep the first message short, name the building type, and offer a low-effort next step. Then measure walkthroughs booked, bids sent and contracts signed per month. Sdrs reports replies and meetings per campaign, so you can shift effort to the segments that actually sign.
Commercial cleaning leads near me without buying shared lists
Buying a static list of local businesses is cheap, but the list goes stale quickly and still leaves the calling, emailing and follow-up to you. Shared lead sites are the opposite: the prospect is warm, but you are one of several bidders. Sdrs sits in between. It builds a fresh, verified list of decision makers inside your radius each time you launch a campaign and then does the outreach, so every conversation it starts is exclusive to your company.
A simple rule for choosing: if a lead source sends the same request to other cleaning companies, you are buying a bidding war; if it books a walkthrough that only you attend, you are buying a sales conversation. On Plus, Sdrs syncs every walkthrough, bid and signed building to your CRM so you can see which source actually produces contracts.
Commercial cleaning leads, common questions
Exclusive commercial cleaning leads and booked walkthroughs are usually worth buying if your close rate is healthy and the contract value is high, because one signed building can be worth several thousand dollars a year. Shared leads are harder to justify, since you compete on price with every other company that received the same request.
Published prices for booked janitorial appointments start around $125 to $150 each and go higher for exclusive, verified walkthroughs. Compare that with your close rate: at one in four, a $150 appointment means about $600 in lead cost per new contract. A flat monthly outbound tool avoids that per-meeting cost.
Sdrs is built for commercial and janitorial contracts, where the buyer is a business with a named decision maker. It does not target homeowners, so residential maid services are better served by local search, reviews and referral programs.
Yes. Every campaign is filtered by location, so you can target a city, a metro area or specific suburbs, along with building type, company size and job title. That keeps walkthroughs inside the area your crews can reach.
Usually the facility manager, office manager, operations director, practice administrator or property manager, depending on the building type. You choose the titles for each campaign, and you can exclude current clients and anyone on your do-not-contact list.
Yes. Business-to-business cold email is legal in the US under the CAN-SPAM Act when messages use accurate headers and subject lines, identify the sender with a physical address and include a working opt-out. Sdrs adds unsubscribe handling and suppresses anyone who opts out.
No. Sdrs plans are monthly with no setup fee and no minimum term: Starter is $49 a month, Plus $149 and Pro $499. Annual billing is available at a discount if you prefer it.
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