The short answer: Instantly AI pricing starts at $47 a month for the Outreach Growth plan (5,000 emails and 1,000 uploaded contacts a month) or $37.60 a month billed annually. Hypergrowth costs $97 a month and Light Speed $358. Leads are a separate subscription: Instantly Credits start at $47 a month for 1,500 to 2,000 credits. Bundles that combine sending and leads cost $94, $194 or $555 a month, about 10% less on annual billing. Domains and mailboxes are extra. If you want the list, the writing and the follow-up in one monthly price, Sdrs runs AI outbound from $49 a month with no annual term.
Instantly is one of the most popular cold email tools for agencies and founders, mostly because it lets you connect and warm up unlimited sending accounts on every plan. Its pricing is modular, which is why the first number you see ($47) is rarely what a team ends up paying. The prices below come from Instantly's own pricing page as published on September 30, 2026. Where a figure is our calculation rather than a published price, we say so.
Instantly AI pricing plans at a glance
Instantly sells three separate products on the pricing page: Outreach (the sending platform), Instantly Credits (the B2B lead database and enrichment) and bundles that package the two. A custom VIP tier covers done-for-you setup.
| Outreach plan | Monthly billing | Annual billing, per month | Emails per month | Uploaded contacts |
|---|---|---|---|---|
| Growth | $47 | $37.60 | 5,000 | 1,000 |
| Hypergrowth | $97 | $77.60 | 100,000 | 25,000 |
| Light Speed | $358 | $286.30 | 500,000+ | 100,000+ |
| Enterprise | Custom | Custom | 500,000+ | 100,000+ |
Every Outreach plan includes unlimited email accounts and unlimited warmup. Hypergrowth adds premium live support, and Light Speed adds the SISR system, which assigns dedicated server and IP blocks to protect deliverability. Enterprise adds a dedicated account manager, a shared Slack channel and a private deliverability network. The plan card on the monthly tab lists Hypergrowth at 125,000 emails while the feature table says 100,000, so confirm the limit before you size a campaign around it.
Instantly Credits pricing for leads
Outreach does not include any leads. To find prospects inside Instantly you buy Credits, which pay for searches in its database of 450 million plus B2B contacts, email enrichment and research.
| Credits plan | Monthly billing | Annual billing, per month | Credits per month |
|---|---|---|---|
| Growth Credits | $47 | $37.60 | 1,500 to 2,000 |
| Supersonic | $97 | $87.30 | 5,000 to 7,500 |
| Hyper Credits | From $197 | From $177.30 | 10,000 to 200,000 |
| Enterprise | Custom | Custom | 200,000+ |
All Credits plans include 13 search filters (keywords and lookalikes among them), waterfall work email enrichment across five plus providers, the web researcher agent, the AI email writer, access to five major LLMs or your own API key, and exports to CRMs.
Instantly bundle pricing
The bundles are the closest thing Instantly has to an all-in-one AI SDR price.
| Bundle | Monthly billing | Annual billing, per month | What it includes |
|---|---|---|---|
| Starter | $94 | $85 | 5,000 emails, 1,000 uploaded contacts, 1,500 credits, AI Sales Agent |
| Scale | $194 | $175 | 100,000 emails, 25,000 uploaded contacts, 5,000 credits, AI Reply Agent, Unibox replies, premium live support |
| Agency | $555 | $500 | 500,000 emails, 100,000 uploaded contacts, 10,000 credits, SISR system |
Instantly marks Scale as the most popular bundle and describes it as the full outreach stack with all AI agents. The bundles are simply the Outreach plan plus a Credits plan sold together: Starter is Growth ($47) plus Growth Credits ($47).
How much does Instantly really cost per month?
A working Instantly setup for one small team usually costs $94 to $200 a month in subscriptions, plus domains and mailboxes. The $47 Outreach plan alone only sends email to contacts you already have, so anyone who needs leads pays for Credits too, and anyone who wants the AI reply agent needs the Scale bundle at $194.
Here is how the total builds up for a typical first cold email program. These are our calculations from the published prices, monthly billing.
| Setup | Instantly subscriptions | Also needed |
|---|---|---|
| You already have a lead list | $47 (Outreach Growth) | Sending domains and mailboxes |
| You need leads, write your own emails | $94 (Starter bundle) | Domains, mailboxes, a few weeks of warmup |
| You need leads and AI reply handling | $194 (Scale bundle) | Domains, mailboxes, someone to run campaigns |
| Agency running many clients | $555 (Agency bundle) | Domains and mailboxes per client |
Two costs never show up on the pricing page. First, sending infrastructure: cold email is sent from secondary domains and mailboxes so your main domain stays clean, and each mailbox is a separate monthly subscription with Google Workspace or Microsoft 365 (Instantly also sells email accounts). Most teams run several mailboxes per domain and several domains. Second, time. Someone has to pick the audience, write and test the sequences, manage replies and book the meetings. Instantly gives you excellent tools for that work; it does not do the work for you unless you pay for the VIP service.
Is Instantly cheaper on annual billing?
Yes. Annual billing takes about 20% off Outreach plans ($47 becomes $37.60, $97 becomes $77.60) and about 10% off bundles ($94 becomes $85, $194 becomes $175). The trade-off is a full year paid upfront, so a Scale bundle on annual billing is $2,100 at once.
Annual only makes sense after you have run at least one month on monthly billing and know the channel works for your offer. Cold email reply rates vary hugely by market, and a year of prepaid sending volume does not help if your list or message is wrong.
Instantly vs Sdrs pricing
Instantly and Sdrs overlap on cold email but sell different things. Instantly is a sending and deliverability platform that you operate. Sdrs is an AI SDR that picks the prospects, researches each one, writes the sequence and books the meeting, with you approving the messages. Figures below come from each vendor's pricing page in September 2026.
| Instantly | Sdrs | |
|---|---|---|
| Entry price | $47/mo Outreach, $94/mo with leads | $49/mo Starter, leads included |
| Leads | Separate Credits plan, 1,500 to 2,000 credits from $47 | 500 leads a day with verified emails on Starter, 2,000 with phone numbers on Plus |
| Sending accounts | Unlimited accounts and warmup on every plan | Warmup and deliverability monitoring included; 5,000 emails a day on Plus |
| Channels | Email on Starter; email, LinkedIn and X DMs plus call scripts on Plus | |
| Reply handling and booking | AI Reply Agent in the $194 Scale bundle | Positive reply detection with calendar link on Plus ($149) |
| CRM sync | Exports to major CRMs | Two-way sync with HubSpot, Salesforce and Pipedrive on Plus |
| Contract | Monthly or annual | Monthly or annual, cancel anytime |
Where Instantly wins. If you already know how to run cold email, send high volume and want the lowest cost per email, Instantly is hard to beat. Unlimited mailboxes and warmup on a $47 plan is a genuinely good deal for agencies running many domains, and its community and templates are large.
Where Sdrs wins. If nobody on your team has time to build lists, write sequences and chase replies, the cheapest tool is the one that does those jobs, which is what an AI appointment setter for B2B meetings is built for. Sdrs Starter at $49 includes the leads that Instantly sells as a second $47 subscription, and Plus at $149 adds LinkedIn, phone numbers, call scripts and meeting booking for less than Instantly's $194 Scale bundle.
If you are comparing more than these two, our AI SDR pricing comparison covers 11x, Artisan, AiSDR and Reply.io side by side, and the Reply.io pricing breakdown, Salesforge pricing guide, Smartlead pricing breakdown and lemlist pricing breakdown go deeper on the closest sequencer rivals.
Hidden costs to budget for with Instantly
Most surprise costs with any cold email platform come from what sits around it, not from the plan itself.
Mailboxes and domains. Budget for secondary domains (typically renewed yearly) and a paid mailbox for each sender. When you run a dozen sending mailboxes, keep the footer identical across all of them with one email signature template for every mailbox, because a missing unsubscribe line or mismatched address is an easy compliance slip.
Credits you burn faster than planned. Enrichment and research consume credits. A campaign that enriches every contact with company data, news and funding uses more than a plain email lookup, so size the Credits plan on the enrichment you actually run.
Upgrades for volume. Growth caps you at 1,000 uploaded contacts. Once a list grows past that, you jump to Hypergrowth at $97, even if you only needed 1,500 contacts.
Labor. The largest cost of a DIY cold email program is the person running it. Even a part-time operator at $30 an hour for ten hours a week is about $1,300 a month, several times the software bill. That is the comparison that usually decides between a sequencer and an AI BDR that runs outreach for you.
Who should pay for Instantly, and who should not
Instantly is a strong buy for cold email agencies, growth freelancers and founders who already have a working offer, a clean list and the time to operate campaigns every week. For them the per-email cost is excellent and the unlimited accounts are a real advantage.
It is a weaker fit for a small B2B company that wants meetings rather than a tool. If your goal is booked calls with, for example, IT directors, facility managers or business owners, and nobody in-house will run the campaigns, you end up paying for Instantly plus someone's time. In that case compare the total with an AI SDR or an agency; our guide to appointment setting services cost shows what the done-for-you options charge per meeting.
Pricing a few cold email tools side by side? Our Saleshandy pricing breakdown covers a plan ladder that bundles contact credits and does not bill per seat, from $34 a month on annual billing.
Instantly AI pricing questions
How much is Instantly per month?
Instantly costs $47 a month for the Outreach Growth plan, $97 for Hypergrowth and $358 for Light Speed on monthly billing. Leads are sold separately as Credits from $47 a month, and bundles combining both cost $94, $194 or $555 a month. Annual billing lowers each price.
Does Instantly have a free trial?
Instantly's pricing page offers a Get Started button with no credit card required, so you can set up the account and explore before paying. Sending real campaigns and pulling leads at volume needs a paid Outreach or Credits plan.
Does Instantly include leads?
Not in the Outreach plans. Leads come from the Instantly Credits subscription, which gives access to a database of 450 million plus B2B contacts with enrichment. The Starter, Scale and Agency bundles include both Outreach and Credits.
Is Instantly priced per user?
No. Instantly prices by sending volume, uploaded contacts and credits, and every Outreach plan includes unlimited email accounts. Team members can be invited to the workspace without a per-seat fee, which is one reason agencies like it.
What is a cheaper alternative to Instantly with leads included?
Sdrs Starter costs $49 a month with monthly billing and includes 500 leads a day from its B2B database, AI prospect research and email sequences of up to 7 steps. Plus at $149 adds phone numbers, LinkedIn and X outreach, reply detection with calendar booking and CRM sync.