The short answer: Smartlead pricing starts at $39 a month for the Base plan (6,000 email sends and 2,000 contacts), then $94 a month for Pro (90,000 sends, 30,000 contacts), $174 a month for Unlimited Smart (150,000 sends, unlimited contacts) and $379 a month for Unlimited Prime (about 500,000 sends). Annual billing takes 17% off, so Base drops to $32.50 a month. Every plan includes unlimited email accounts and warmup, but mailboxes, domains and some lead data cost extra. If you want the list, the writing, the follow-up and the booking in one monthly price, Sdrs runs AI outbound from $49 a month with no annual term.
Smartlead is a cold email platform popular with agencies because it lets you connect unlimited sending accounts and rotate between them. Its pricing is built around how many emails you send and how many contacts you store, not around seats. The prices below come from Smartlead's own pricing page and pricing fact sheet as published on October 2, 2026. Where a number is our calculation, we say so.
Smartlead pricing plans at a glance
Smartlead sells four self-serve plans plus a custom Enterprise tier. All four have a free trial with no credit card, and new signups were offered 50% off the first month when we checked.
| Plan | Monthly billing | Annual, per month | Email sends per month | Contacts stored | Verified prospect emails |
|---|---|---|---|---|---|
| Base | $39 | $32.50 | 6,000 | 2,000 | 2,000 (listed as a $59/mo add-on) |
| Pro | $94 | $78.30 | 90,000 | 30,000 | 30,000 (listed as a $59/mo add-on) |
| Unlimited Smart | $174 | $144.50 | 150,000 | Unlimited | 50,000 included |
| Unlimited Prime | $379 | $314.60 | About 500,000 | Unlimited | 170,000 included |
| Enterprise | Custom | Custom | Custom | Custom | Custom |
Every plan includes unlimited email accounts, unlimited warmup, automatic mailbox rotation and the unified master inbox. Unlimited Prime also includes three SmartServers (dedicated sending servers) and three client workspaces.
What each Smartlead plan is really for
Base ($39). 6,000 sends a month is about 300 emails a weekday, which covers one founder or rep running a small campaign. The 2,000 contact cap is the real limit: a three step sequence to 2,000 people uses all your storage, and you have to delete old leads to add new ones.
Pro ($94). The plan most single teams end up on. 90,000 sends and 30,000 contacts is plenty for one company, and Pro is where client workspaces and the paid add-ons for agencies start.
Unlimited Smart ($174). Smartlead's most popular plan. Contact storage becomes unlimited, so you never prune your lead base, and the verified prospect email allowance (50,000 a month) is included rather than sold as an add-on.
Unlimited Prime ($379). Built for agencies sending for many clients, with roughly half a million sends a month, 170,000 verified prospect emails, three dedicated servers and three client workspaces in the price.
Smartlead add-ons and their prices
The plan price is only part of the bill. These add-ons are listed on the pricing page:
| Add-on | Price | What it does |
|---|---|---|
| SmartSenders mailboxes | $4.50 per Google or Outlook mailbox a month, $13 per domain a year; pre-warmed mailboxes $9 a month and $18 per domain; SMTP from $3.99 | Buys and sets up sending mailboxes and domains for you |
| White label | $29 per client workspace a month | Agency branding and a separate workspace per client |
| SmartServers | $39 per server a month | Dedicated sending server with its own IP |
| SmartDelivery | $49 a month (120 tests), $174 (unlimited), $599 (expert tier) | Inbox placement tests across providers |
| SmartDialer | Credit plans from $9 a month | Parallel calling inside the same sequences |
| Email verification | Credit packs, one time or monthly | Checks addresses before you send |
How much does Smartlead really cost per month?
A working Smartlead setup usually costs $80 to $500 a month in subscriptions and mailboxes, before anyone's time. These are our calculations from the published prices, monthly billing, assuming three mailboxes per sending domain and about 30 to 50 cold emails per mailbox a day.
| Setup | Smartlead plan | Mailboxes and domains | Approximate monthly total |
|---|---|---|---|
| Founder, 300 emails a day, own lead list | Base $39 | 9 mailboxes ($40.50) on 3 domains ($3.25 a month averaged) | About $83 |
| Small team, 1,000 emails a day, needs verified leads | Pro $94 + verified emails $59 | 24 mailboxes ($108) on 8 domains (about $9) | About $270 |
| Agency, 5 clients, white label | Unlimited Smart $174 + 5 workspaces ($145) | 60 mailboxes ($270) on 20 domains (about $22) | About $611 |
The bigger cost is labor. Someone has to build the lead list, write and test the copy, watch deliverability, work the replies and book the meetings. Ten hours a week of a $30 an hour operator is about $1,300 a month, which is more than the software in every row above.
Is Smartlead cheaper on annual billing?
Yes. Annual billing cuts every plan by 17%: Base to $32.50 a month, Pro to $78.30, Unlimited Smart to $144.50 and Unlimited Prime to $314.60. Smartlead says there is no lock-in on monthly plans and you can cancel anytime. Start monthly, because cold email results depend on your list and offer, and prepaying a year does not fix either.
Does Smartlead have a free trial?
Yes. Smartlead offers a free trial on all plans with no credit card required, and you can pick a plan later. A trial is enough to connect mailboxes and start warmup. It is not enough to judge reply rates, because new mailboxes need two to three weeks of warmup before they should send cold email at volume.
Smartlead vs Sdrs pricing
Smartlead and Sdrs both send cold email, but they sell different jobs. Smartlead is sending infrastructure you operate: you bring the list, the copy and the time. Sdrs is an AI SDR that finds the prospects, researches each one, writes the sequence and books the meeting, with you approving the messages. Figures come from each vendor's pricing page in October 2026.
| Smartlead | Sdrs | |
|---|---|---|
| Entry price | $39/mo Base, $94/mo Pro | $49/mo Starter, $149/mo Plus |
| Leads | SmartProspect verified emails, an add-on on Base and Pro, included from Unlimited Smart | 500 leads a day with verified emails on Starter, 2,000 with phone numbers on Plus |
| Mailboxes | Unlimited accounts, you buy each mailbox and domain | Sending capacity included, warmup and monitoring included |
| Who writes and runs campaigns | You, with AI assistant help | The AI drafts and runs them, you approve |
| Channels | Email, LinkedIn, calls with SmartDialer credits | Email on Starter; email, LinkedIn and X DMs plus call scripts on Plus |
| Meeting booking | You work replies in the master inbox | Positive reply detection with calendar link on Plus |
| Contract | Monthly or annual, cancel anytime | Monthly or annual, cancel anytime |
Where Smartlead wins. If you send at agency scale, already have a data source and a copywriter, and want the lowest cost per email sent, Smartlead's unlimited mailboxes and rotation are hard to beat. Agencies also get white label workspaces and API access that make client reporting easier. If clients want reply data in their own spreadsheets, an email parser that exports messages to Excel can pull it from the inbox without copy and paste.
Where Sdrs wins. If nobody on your team will build lists and write sequences every week, Smartlead is only the pipes, while an AI appointment setter runs the outreach and puts the meetings on your calendar. Sdrs Starter at $49 includes the leads and the writing, and Plus at $149 adds LinkedIn, phone numbers, call scripts and booked meetings, for less than a Pro plan with verified leads and two dozen mailboxes.
Comparing more tools? Our Instantly AI pricing breakdown covers Smartlead's closest rival, the lemlist pricing guide covers the multichannel option, the AI SDR pricing comparison puts 11x, Artisan and AiSDR side by side, AiSDR pricing breaks down its Solo, Explore and Scale plans, and Amplemarket pricing covers the all-in-one platform on an annual term.
Hidden costs to budget for with Smartlead
Mailboxes and domains. Unlimited accounts means you can connect as many as you like, not that they are free. Every mailbox is a paid Google, Outlook or SMTP inbox, and every secondary domain renews yearly.
Lead data. Base and Pro list the verified prospect email allowance as a $59 a month add-on. Without it, you need a separate data provider.
Contact limits. Base stores 2,000 contacts and Pro 30,000. Teams that keep years of prospects hit the cap and either delete leads or jump to Unlimited Smart at $174.
Agency extras. White label is $29 per client workspace, and dedicated servers are $39 each. Five clients on white label adds $145 a month.
Your time. Writing, testing, reply handling and booking are the largest real cost of any self-run sending tool. That is the line an AI BDR that runs outreach for you removes.
Who should pay for Smartlead, and who should not
Smartlead is a strong buy for lead generation agencies and experienced outbound teams that send high volume across many mailboxes and already have data and copy sorted. For them, $94 to $379 a month is cheap infrastructure.
It is a weaker fit for a founder or small B2B company that wants meetings, not a sending tool. If the goal is booked calls with a defined buyer and nobody will run campaigns every week, compare the full cost with an AI SDR or an agency. Our guide to appointment setting services cost shows what done-for-you options charge per meeting.
Pricing a few cold email tools side by side? Our Saleshandy pricing breakdown covers a plan ladder that bundles contact credits and does not bill per seat, from $34 a month on annual billing.
Smartlead pricing questions
How much does Smartlead cost per month?
Smartlead costs $39 a month for Base, $94 for Pro, $174 for Unlimited Smart and $379 for Unlimited Prime on monthly billing. Annual billing lowers those to $32.50, $78.30, $144.50 and $314.60 a month. Mailboxes, domains, white label workspaces and dedicated servers are paid add-ons.
Does Smartlead charge per email account?
No. Every Smartlead plan lets you connect unlimited email accounts with unlimited warmup at no extra platform charge. You still pay your email provider for each mailbox, or Smartlead's SmartSenders from $4.50 per mailbox a month plus $13 per domain a year.
Is Smartlead priced per user?
No. Smartlead prices by email sends and contact storage, not by seat. Agencies pay extra per client workspace when they use white label, at $29 per workspace a month, and Unlimited Prime includes three workspaces.
Does Smartlead include leads?
Smartlead's SmartProspect database supplies verified prospect emails. On Base and Pro the allowance is listed as a $59 a month add-on; Unlimited Smart includes 50,000 a month and Unlimited Prime 170,000.
What is a cheaper alternative to Smartlead with leads included?
Sdrs Starter costs $49 a month with monthly billing and includes 500 leads a day with verified emails, AI prospect research and email sequences of up to 7 steps. Plus at $149 adds phone numbers, LinkedIn and X outreach, reply detection with calendar booking and two-way CRM sync.